Over the recent years, we’ve seen how personal trainers have become an essential part of many people’s lives. And I wouldn’t be surprised to see numerous personal trainers and fitness gurus offering their services.
Just a couple of weeks ago, I finished designing and setting up a website for a fitness guru who specializes in trampoline routines. Her niche is very interesting and I did have fun learning about the best trampoline for adults – it was a challenge including them in her online CV.
An attractive website is an important piece in the portfolio of a successful personal trainer, especially for all self-employed personal trainers. Online presence has become necessity to promote ones business and get clients. However, it is important to remember that setting up a decent online presence entails cost so hiring a web design or web developer can ensure that you make the most out of your investment.
Personal Trainer Website Essentials
When having your personal trainer website done, there are several things that your website needs to have:
- Fully responsive website design
Your personal trainer website must be fully compatible across different devices like smartphones, tablets, and computers. Responsive websites adjust their resolution and size display depending on the platform it is accessed, making it more user-friendly.
- Internal SEO
Fitness trainers may be unfamiliar with terms like “SEO” or “search engine optimization”. These vague, techy terms simply means making your website easy to search and get discovered online. Having a nice Google page rank is important to get local clients.
- Social media integration
Online presence doesn’t end with setting up a website. Businesses need to also be found in social media. Setup pages on popular social media sites like Facebook, Twitter, and Instagram and link them to your websites. This also makes it easier for visitors to share your website and reach your audience.
- Fitness blog
Aside from a few static pages, a blog is also necessary. By publishing training videos, articles and friendly tips, you can get the attention of your audience and have a chance to show off your training regiment and knowledge. It also creates an image of professionalism and expertise. For the personal trainer website I worked on, I posted several blogs and reviews about much like what you can find at Trampolinify.com. The posts have since been getting great comments from readers.
- Content management system
Content management system, such as WordPress, is a type of software built into a website but is not visible to users. It makes publishing and editing of posts easy for the owner. It basically allows you to do the managing of your contents without the need to know technical stuff. WordPress is a perfect content management system for small businesses. Once you get acquainted with the system, it would be easier.
Of course, aside from these basic elements, you also need to consider the design aspect of the website. You will also consider the frequency of updates to make sure that the website stays relevant. These other aspects you can discuss with your web developer or designer.
All said, having a personal trainer website is a necessary investment if you want to be a successful fitness trainer!