If you find yourself reading this, chances are you’re into e-commerce. And you didn’t go wrong reading this post.
The winter season is not just the best time to sell top ski brands or any other winter stuff. Actually, you can sell just about anything during this merry season. Everyone seems to be in a spending frenzy during this time of the year.
Today, I’ll be talking about how businesses on the internet can make the most out of the global spending spree this holiday season. Sure, the world celebrates a number of holidays, but nothing has become as commercialized as the Christmas and New Year holidays.
For sure, you are aware that you need to keep working on different tactics to increase traffic and sales on your e-commerce site, right? Here are some useful tricks and tips to make the most of the holiday sales.
- Make your website home page look festive.
It’s Christmastime and everyone’s happy. Get your website to look Christmasy by decorating it. Just like your home or physical store, putting up yuletide decorations can help make your site look more relevant. Eye-catching holiday decorations can help increase the traffic. You can do a lot of things to make your e-commerce site spread the spirit of the holidays.
Some of the things you can do include changing your site background, adding holiday related graphics, use of holiday colors and fonts, incorporate festive emoji’s or gifs. Some of the popular design elements for the holidays include Santa Claus, ribbons, reindeers, fireworks, snowflakes, etc. Better yet, you can give your logo a seasonal look for this holiday.
- Offer exclusive sales, discounts and freebies.
Every e-commerce business has its own discount schemes. However, for the holiday season, you can offer exclusive sales, discounts, and freebies. This can ramp up your traffic and increase your sales. Some might think that discounts are unnecessary but actually it can positively impact your business at any way you look at it.
To make this marketing trick work better, you can use better campaign banner designs. Be sure to highlight the freebies or discounts that they can get. Potential customers are always on the lookout for these kinds of giveaways.
- Cash back offer.
A great way to boost traffic and holiday sales, cash back offer is a fairly new trick. For this marketing strategy, customers can get a percentage of cash back for every purchase. The cash back can be credited back to the customer’s account. They can use it on the next purchase but only for a given period. Some of these cash backs are given as a gift voucher. With this marketing strategy, you don’t only win a single client but a potential recurring client. For sure these customers wouldn’t want to waste their available credits.
- Free gift wrapping.
E-commerce sites offer a wide range of gimmicks for the holiday shoppers. And one that never fails to attract customers is free gift wrapping. Last year, I gifted my friend with a set of ski accessories like the one here at winterbadass.com. The shopping store did the gift wrapping and I was very thankful. I’m very bad at that.
Just like me, your potential customers would be delighted if you take away a small burden of their head — such as having the gift wrapped. It may seem very simple but it’s actually tried and tested.
There you have it! Some of the best tips and tricks that will get new potential clients to your website this merry season!